Physical Gold for Modern Investors

Traditional assets only go so far. Save on gold bars and coins with no hidden markups.

Shop Gold →

Be first to know when more products are available.

Save with Radically Transparent Pricing

Traditional retailers hide margins up to 20%. We charge our exact cost, plus $25.

Select state to confirm availability

Free & insured shipping

Stripe-secured payments

Signature on delivery

Returns accepted

American Eagle Coin

$4,617$148.46/g

PAMP Suisse Bar

$4,563$146.72/g

Bitcoin Gold Round

1 oz

$4,662$149.90/g

Illustrative Pricing

1 oz Gold Bar

Our cost$4,538

Gilden fee$25Promotional

You pay$4,563

Your savings

vs. Leading online shop:$81+

vs. High-margin dealer:$830+

*Our cost includes cost of materials and fulfillment and will vary depending on the product and purchase date.

Ancient Value Meets Modern Management

See your gold's value in real time and never lose track of your stash.

Manage Portfolio

Portfolio Performance

Total portfolio value:

$31,500

$70,000$56,000$42,000$28,000$14,000$0

Mar '25AprMayJunJulAugSepOctNovDecJan '26FebMar '26

Mar '25JunOctJan '26Mar '26

Total Gold Value

Self Custody:0.00 oz

0.00oz

$31,500

How it Works

Hedge against geopolitical and market risk. Just like the central banks.

Step 1

Choose Your Gold

Curated, brand new items selected for low premiums and broad market recognition. Each item is sourced only from certified suppliers and purity tested by Gilden before shipment.

Step 2

Pay Securely

Secure card and ACH bank transfer processing by Stripe. We don't store any payment data.

Step 3

Protected Delivery, White-Glove Service

Fully insured, discreet shipping with signature confirmation and real-time updates. Returns accepted.

Step 4

Track Your Holdings

See exactly what you own and track its value over time.

Step 5

Enjoy Gold in Your Hands

No fund, annual fees, or institutions. Just physical gold that's undeniably yours.

See How Gilden Compares

ETFs charge annual fees. Dealers hide their margins. We only charge a flat $25 markup.

column

Transparent cost-based pricing

Purity-tested before each shipment, proof emailed

All-in cost over 30 years

Portfolio tracking dashboard

Curated product selection

Real physical ownership

Gold ETF

~13%

Gilden

~1-2%

Typical Bullion
Dealer

~3-20%

*Based on a 1oz gold bar (or ETF equivalent) held for 30 years with no price change. ETF costs 0.40% annually; physical gold reflects buy/sell spreads.

From the Founder

Why I'm Building Gilden

Smit Purohit

Founder, Gilden

[email protected]

Gold is intrinsically majestic. The current buying experience is anything but.

Legacy dealers hide costs, stack premiums up to 20%, and bury buyers in confusing and clunky interfaces. Modern investors deserve better.

After a decade at top tech companies, I left to fix that.

Gilden is easy and buyer-first.

1We show our exact costs and charge a clear, modest fee.
2We offer modern tools, starting with portfolio tracking.
3We continuously pass savings directly to our customers.

Questions before you buy? Email me and we can chat.

We're shifting the dynamic in favor of buyers and making the experience elegant, modern, and worthy of the metal itself.

Welcome to Gilden.

Read my full letter→

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